Hans Howe

“Bitter chocolate tastes bad, therefore it must be good for you. It’s like a religion.”

A researcher who previously worked with Science to do a sting operation on fee-charging open access journals ran a real—but obviously flawed—study rigged to generate false positives, paid €600 to get it published in a fee-charging open access journal, set up a website for a fake institute, and issued press releases to feed the ever-hungry pool of nutrition journalists. The doctor who ran the trial had the idea to use chocolate, because it’s a favorite of the “whole food” fanatics. “Bitter chocolate tastes bad, therefore it must be good for you. It’s like a religion.”

http://science.slashdot.org/story/15/05/28/1546208/how-a-scientist-fooled-millions-with-bizarre-chocolate-diet-claims

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